Privacy Policy

Last Updated: January 02, 2026

At Athletic Choice (“we,” “us,” or “our”), we understand that privacy is a critical concern for our consumers. This Privacy Policy (“Policy”) provides a comprehensive overview of the types of personal information we collect, how and why we use and process such information, and the circumstances under which we disclose it.

Please note that this Site, athleticchoice.store, is intended for residents of the United States and serves as a brand-discovery and educational platform. Athletic Choice does not directly sell products, process payments, or maintain a shopping cart on this Site. For all purchases, users are redirected to our official storefront on Amazon.com.

1. Information We Collect

We collect information about you in several ways to provide a premium experience and to improve our wellness offerings.

A. Information You Provide Voluntarily

We collect personal information when you interact with our Site’s interactive elements:

  • Contact & Support Forms: We collect your name, email address, and any specific health-related inquiries you submit via our contact forms to provide personalized support.
  • Newsletter & “The Inner Circle”: If you opt-in to our community via newsletter sign-ups, popups, or banners, we collect your email address to send you scientific updates, new product announcements (e.g., Wormwood 3-in-1, Pygeum Africanum), and exclusive Amazon coupon codes.

B. Information Collected Automatically (Tracking & Analytics)

When you browse our Site, we and our third-party partners automatically collect technical data to analyze site performance:

  • Device & Usage Data: This includes your IP address, browser type, operating system, and details about how you interact with our content, such as our “Shop All” product layout or FAQ sections.
  • Google Ecosystem: We utilize Google Analytics and Google Search Console to track aggregate metrics like total visitors, traffic sources, and the effectiveness of our search engine optimization.
  • Facebook Pixel: We use the Facebook Pixel to measure the effectiveness of our social media advertising and to provide you with relevant “Athletic Choice” content on social platforms based on your interests.

C. Information We DO NOT Collect

To protect your financial security, Athletic Choice does not collect or store:

  • Credit or debit card numbers.
  • Billing or shipping addresses.
  • Detailed transaction histories. All such data is collected and managed exclusively by Amazon.com under their own secure privacy protocols.

2. How We Use Your Information

We utilize the data we collect for the following business purposes:

  • Marketing Communications: To deliver “The Inner Circle” newsletter and promotional banners for sales and seasonal events.
  • Site Optimization: To analyse user behaviour and improve our custom design elements, such as the responsiveness of our footer or the performance of our hero-section animations.
  • Affiliate & Brand Referral Tracking: To understand the effectiveness of our referral links as they transition from our Site to the Amazon marketplace.
  • Security & Integrity: To protect against fraud, misuse of our contact forms, or unauthorized access to our VPS infrastructure.

3. Cookies and Tracking Technologies

Our Site uses cookies (small text files) to enhance your experience:

  • Strictly Necessary Cookies: Required for core site functionality, such as maintaining your session as you browse from the homepage to our “Our Quality” page.
  • Marketing & Targeting Cookies: Used by Facebook and Google to build a profile of your interests and show you relevant supplement advertisements on other websites.
  • Functional Cookies: These enable personalized features, such as remembering your preferences for our promotional popups so you are not shown the same banner multiple times.

4. Third-Party Redirection (Amazon Disclaimer)

Our Site contains links to Amazon.com. Once you click a “Shop Now,” “Shop The Collection,” or “Products” link, you leave athleticchoice.store and are redirected to a third-party marketplace.

  • We have no control over, and assume no responsibility for, the content or privacy practices of Amazon.
  • Any information you provide during the checkout process (Payment Info, Shipping Info) is subject to Amazon’s Privacy Policy. We recommend reviewing their policy before completing any purchase.

5. Data Security and Retention

  • Security: Our Site is hosted on a secured VPS utilizing SSL (Secure Sockets Layer) encryption to protect all data transmitted through our contact and sign-up forms.
  • Retention: We retain your marketing information (email address) only as long as you remain a member of “The Inner Circle.” You may opt-out or request deletion of your data at any time via our unsubscribe link or contact page.

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Right to Know: You can request a summary of the categories of personal information we have collected about you.
  • Right to Delete: You can request that we delete the information we have on file (e.g., your email from our newsletter database).
  • Right to Correct: You can request updates to inaccurate information you have provided via our forms.
  • Right to Opt-Out: You can decline the use of optional cookies via your browser settings or opt-out of marketing emails.

7. Children’s Privacy

Athletic Choice does not knowingly collect or solicit personal information from children under the age of 18. Our supplements and website content are intended for adult consumers looking to optimize their wellness routine. If we learn that we have inadvertently collected information from a minor, we will delete that data immediately.

8. Proprietary Content and Intellectual Property

The layout, custom CSS (including our unique “Snake” button animation), and professional supplement imagery on this Site are the property of Athletic Choice. Any unauthorized reproduction or “scraping” of our Site data for commercial use is strictly prohibited.

9. Contact Information

If you have questions regarding this Privacy Policy or wish to exercise your data rights, please contact us: